schuh

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Colourful and kitsch fashion campaign for schuh.

Art Direction • Concept • Graphic Design • 3D Set Design • Colour Grading & Retouch • Artworking

The concept behind this summer campaign was to focus on three different ways that people spend their summer holidays; the 'city break', the 'beach holiday' and the 'eastern railway adventure'. I worked on the concept, set design, graphic design, window display, retouching, final delivery and artwork.

Designed at Roar Creativity. Photography by Jonny Storey.

 


Kinetic Christmas window design for schuh's flagship Oxford Street store in London.

Art Direction • Concept • Graphic Design • 3D Set Design

My team looked to history for our inspiration on this window; to the handmade cuckoo clocks of the Black Forest, Germany. The backdrop was concieved as a rolling banner with our specially designed mechanical snowflakes creating a never ending stream of falling snow.

I was proud to see that our design was featured in an article by Design Week alongside Christmas retail-design heavyweights Fortnum and Mason, Selfridges and Liberty.

Watch the video below to see the window in motion.

Designed at Roar Creativity. Video by Jake Gabbay.


Graphical fashion campaign for schuh, shot on location at the stunning Magma Arts and Congress Centre, Tenerife.

Art Direction • Concept • Graphic Design • Colour Grading & Retouch • Artworking

For this campaign we went on location to Tenerife, to the spectacular Magma Arts and Congress Centre. The concept was to create a dynamic and graphical photoshoot by casting bold shadows across the models within the architectural setting. This campaign was used Europe-wide for advertising, web and instore point of sale. 

Designed at Roar Creativity. Photography by Jonny Storey.