Retail design and customer journey strategy for Nike's Tech Pack range in Nike Town London.

Nike asked us to design the retail install for their innovative new Tech Pack clothing range. I wanted to create a bold installation that engaged and educated the consumer. I took inspiration from the product itself to develop the design.

After tireless development with the client, my design team and production staff the final outcome was stunning. Powerful vertical wooden slats lit internally with a warm glow. Floating glowing busts with posted magnifying glasses displaying innovation details. A dramatic centre piece of split pillars housing lit mannequins and busts arranged in a grid to allow 360° views.

Designed at SET Creative. Photography by Jeremy Fenske. Renders by Teun Ruijssenaars.