My work for American clothing brand Majestic Athletic involved campaign shoots, catalogue design, shopfit design and festival sponsorship assets.
Majestic Athletic is as authentic as American sportswear gets, holding the official licence to make all MLB, NFL & NHL team kits. I worked with the company for a number of years to bring this genuine Americana to the fashion scene in the UK and across Europe. We shot everywhere from the Isle of Dogs to the Cajun Bayou swamp in New Orleans; from the beaches of Dungeness to the back streets of Brooklyn.
In addition to strategising shoots, retouching photos and designing catalogue layouts, I designed a range of bespoke shop fittings which have been rolled out to stores across Europe as well as designing assets for the brands sponsorship deal with Outlook Festival.
Designed at Roar Creativity. Photography by Jonny Storey.