Logos & Branding

DOWNDOG + CROW.jpg

Business identity and stationery design for an independant yoga studio.

Logo & Branding • Graphic Design •  Artworking

The layout of the logo represents the balance and poise of yoga, the stack of the words arranged with the 'crow' move in mind. The choice of turquoise was important as to not appear gender biased, and the dip dye effect is reminiscent of a calm ocean, a popular metaphor for a calm mind.

 


Business rebrand for Mark Ace Consulting, including logo and stationery design.

Logo & Branding • Graphic Design •  Artworking

The client was growing their financial consultancy and needed a professional and personable business identity.

The handshake between the K and the A in the logo conveys a friendly and helpful attitude, and the clean, consistent design and layout of the stationary communicates reliability. The salmon colouring is a nod to the Financial Times, functioning here as short-hand for financial expertise.


Company identity and stationery design for McDade Financial Services

Logo & Branding • Graphic Design •  Artworking

The brief was for the new branding to appear serious and competitive whilst maintaining a small, approachable business identity.

I developed this origami M logo. Whilst being an effective monogram, the mark is also reminiscent of graphs used to visualise financial growth.