Distorted perspective in an abstracted city-scape set for Canary Wharf's fashion shoot.

The brief was to create a campaign for Canary Wharf in London, to coincide with the opening of a new shopping mall on the site. We used the opportunity to create a striking campaign that would put Canary Wharf on the map as a retail destination. Keen to reference the impressive views of the area we designed an abstract set of exaggerated buildings.

For the three day opening event I designed and built a full catwalk stage, amongst other graphic elements such as a band stand and trike design.

Designed at Roar Creativity. Photography by Jonny Storey.